Increasing Your Website Ranking after Google’s Caffeine Update

Keyword Marketing

First there was Google’s Panda update which threw a curve into many keyword marketing strategies.  Now Google has unleashed their Caffeine update on the world affecting 35% of the search results.  Are you ready?  Will your site climb in rankings or tumble?

This new update shows again how focused on relevant, fresh, high quality content and backlinks Google has become.  The days of using low quality content and blasts of low value backlinks winning in SEO are rapidly disappearing.

Visit any internet marketing forum and you will read thread after thread of marketers complaining about their websites severe drops in ranking.  Why is this happening to them?

Contributing Factors to Lost Rankings from Panda and Caffeine

Usually the cause is improper ideas and strategies in building their SEO system.  They have tried to go the easy route and bought a program which creates thousands of backlinks in moments in profiles but provides no quality for readers.  Then you visit their website and discover poor quality content.  This combination is the quickest way to drop in rankings when the Panda index updates are applied.

The second thing you will discover is a lack of fresh content on their sites.  Google’s Caffeine update is designed to reward sites which are fresh, unique, and consistently updated.  This may not be necessary in all niche markets, but will play a major role in your success in most competitive markets, especially product niches.

Quality, Diversity, and Freshness

The best strategy for increasing your ranking in today’s new SEO climate is to use solid, high quality linking systems filled with unique high quality content.  A well balanced plan would include links from article directories, social networks, blog networks, Web 2.0 sites, and video sites like YouTube.

The links from your new SEO funnel should not all point to your sales site, but should be designed to build link strength moving towards your site.  As an example, you can add articles to EzineArticles which link to your Squidoo Lens, when then links forward to a blog you own, and finally to your target site.  Each step along the path can gain in Google PageRank and pass ranking power forward to your website.

Then when you choose to use a few lower grade links you can direct them at one of the sites in your SEO funnel and not your primary site.  This helps protect your primary site from penalties and still get you the ranking power you need.

The combination of Panda and Caffeine has made your job as an online marketer a little more difficult.  To meet the requirements of staying highly ranked requires added focus and quality at every step, and keeping your main sites updated.

One way to overcome this time challenge is to outsource the creation of your SEO funnel and initial content creation.  This allows you to focus on your money making site keeping it filled with fresh relevant content.  When you create the right plan for your keyword marketing and combine it with unique fresh content you will be the website owner who sees their ranking climb while everyone else complains about losing position.