8 Tips To Improve Your Keyword Marketing and Niche Research

New internet marketers often find keyword marketing and niche research very difficult. Even experienced Internet marketers can feel unsure of their techniques for doing keyword marketing and uncovering high quality niches to pursue. Here are 8 tips to help you stay on track on your research.

1. Do not guess on markets, do the research. For a seasoned veteran this may sound obvious, but we can all remember choosing our first market. Our keyword selection consisted of choosing we wanted to be in a huge market, we thought of phrases we would type in and we started creating our website. Guessing leads to wasted time and reduces your chances of success.

2. Start with free tools to learn the ropes of keyword marketing and research. How can you effectively evaluate a research tool unless you understand where they get their data and what it all means? Start off by using the External Keyword Tool from Google. The tool is very effective and is the tool many advanced marketers continue to use. It is known as the Adwords Keyword Tool, also.

3. Set monthly search targets and competition limits to increase your chances of success. If you see a term with millions of global searches per month you are aiming too high. For new marketers finding phrases which are receiving 5,000 to 15,000 searches per month with lower competition is a better target. Use the phrases with high search volumes as starter phrases to start drilling down for longer phrases with less competition. A good target for competition is to stay under 30,000 competing pages for your exact phrase.

4. Upgrade your tools to increase the efficiency and speed of your research. WordTracker, Micro Niche Finder, and Market Samurai are all powerful tools to research keyword phrases and uncover phrases you may never have found before. Be aware none of these tools are magic. They pull their data from either Google, Bing, or Yahoo search engines. Their difference is in the additional data they present to you and allowing you to do fast filtering to match your criteria.

5. Do not focus on a single keyword phrase and exclude all other phrases in your market. This is a recipe for disaster. Use multiple phrases for your market on your blogs, web pages, and in your promotional materials for article directories, social media, and video sites. This helps to strengthen your key phrase with the search engines and gives you added combinations of keywords your site may be discovered through.

6. The biggest obstacle to success in keyword marketing is falling in love with a phrase. Any phrase, no matter what your research says, is just an area of the market to test. Use Google Analytics or other website analysis software to monitor your traffic, the keywords people find your site with, and study the feedback to see if your are getting results. Monitor your ranking in the Google indexes to discover if your page is moving up the rankings and has an opportunity to reach page 1.

7. Tools like Market Samurai simplify your job of tracking your rank and analyzing your competitors. You can learn how many backlinks are being reported pointing to your competitors pages and then work to build keyword targeted backlinks in sufficient quantity to outrank them. By researching the sites ranking on the first page of Google in your niche you can learn if they are optimized for your keyword phrase. Check their page title, headlines, frequency the phrase is used to determine if they are covering all of the on page factors of improving their rankings.

8. Remember, keyword marketing and high rankings on Google are very fluid. They will change as you steadily work to increase your backlinks. Leverage your content on article directories, press release sites, Web 2.0 sites like Squidoo, Social bookmarking sites, and other traffic generating sites. Always use anchor text for your links which highlight the phrase you are diligently working to rank highly on.

The real key to successful keyword marketing is to consistently build content for your primary site and feeder sites using your targeted phrases. Work consistently to build targeted backlinks. The factor which will lead you to success is consistent action tempered with great research. The ball is in your court, are you ready to take action and start seeing your traffic grow?

Kind regards,

John
KeywordMarketingPro.com